Thinking.

8. Trial #1 - The Experimental Brief.

The first trial was used to establish Making Sense V0.1 - taking the ingredients out of my head, and onto the cards.

7. The Defenition

Through empathy and analysis Making Sense is moving on; from the spotlighting of our senses, to the interdependency of all creativity.

6. Functional Benchmarking

I've benchmarked my cards, but what about me? As I reshape my own professional identity, who are the people I need to take note of?

5. Competitive Benchmarking

What does the existing landscape of card-based toolkits look like? I explored this market in an effort to begin benchmarking Making Sense.

4. Storyboarding and Probing

This week's target audience storyboarding process kicked into motion the most powerful set of revelations for Making Sense to date...

3. Identifying Audiences

Following the recent 'dress rehearsal' for Design Thinking, it was time to initiate this process for Making Sense.

2. Song Stories

From napkin pitch to coffee-shop podcast takeover - here's how our 3 week trial run for Design Thinking went down!

1. Dialing up the Empathy

Fresh out of the lab and into the field - it's time to dial up the empathy and take the development of Making Sense on the road!