8. Trial #1 - The Experimental Brief.
The first trial was used to establish Making Sense V0.1 - taking the ingredients out of my head, and onto the cards.
8. Trial #1 - The Experimental Brief.
7. The Defenition
6. Functional Benchmarking
5. Competitive Benchmarking
4. Storyboarding and Probing
3. Identifying Audiences
2. Song Stories
1. Dialing up the Empathy